Apple: A Day in the Life of an Average Person’s Data

In this long-form spot created by Apple’s in-house team to highlight the iPhone’s privacy features, we follow Ted Lasso actor Nick Mohammed through his ‘average’ day to learn how data companies are trying to collect your personal information and how your iPhone can help protect you. Mohammed is accompanied by Von, a real-life employee of Apple’s Tower Theater store in LA, who highlights every time he leaves left data traces. The spot was directed by Portlandia co-creator Jonathan Krisel and features an original score by Tom Howe, who also wrote the score for Ted Lasso.


Director: Jonathan Krisel
Composer: Tom Howe


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