Apple: One More/New Driver

Two new spots for Apple’s “Relax, it’s iPhone” campaign. In One More, with shades of Karate Kid, an uncle films his nephew’s many – many – attempts to smash three planks of wood in half. Luckily the phone’s long battery life means he won’t miss the successful chop, no matter how long it takes.

And in New Driver, a dad waits nervously for confirmation that his daughter has reached school safely – her first trip after passing her test. Thankfully, iPhone’s Check In feature automatically notifies your friend or family member when you’ve reached your destination.

Both spots were directed by Andreas Nilsson, through production company Biscuit Filmworks.