To promote their biggest ever prize draw, People’s Postcode Lottery knew they had to change a monthly outgoing into a monthly moment of real excitement. So they partnered with ITV to inspire people to play by showing what a People’s Postcode Lottery win feels like on TV. This co-branded partnership featured Jason Donovan, ITV talent (Alison Hammond and Vernon Kay), a helicopter and big red truck.
Created by Sam Banner, Michelle Monks and Vineet Raheja at ITV Creative. Directed by Marcus Liversedge through Lifted Productions.
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