ITV Creative: The pride has arrived

ITV Creative worked with creative team Bailey & Joaquin and Framestore director William Bartlett on its Women’s World Cup campaign featuring real footage of lionesses. Bartlett shot the lionesses using a green screen in South Africa. They are pictured wandering into everyday situations such as Zoom calls and cafés before joining a family to watch the Women’s World Cup.

The campaign will expand to feature digital out of home executions.

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