Pepsico’s IHA Sips & Bites has created a new Doritos TV campaign entitled ‘Devour Doritos Your Way’. Running until the end of March, the ad features three types of snackers: the gecko (The Licker), the bear (The Chomper), and the goat (The Nibbler), with a voiceover from social media personality and entertainer Yung Filly.
The campaign will be accompanied by an on-pack promotion offering shoppers the chance to win £100 for a ‘Night In-In’.
Sips & Bites ECD, Matt Watson says: “There’s something quite unique about how we all enjoy Doritos, so it was time to put that front and centre and shine a spotlight on how we all unleash the wild within when Doritos are in play. To create human animals, we enlisted leading talent, Henry Littlechild, Fable FX and Dark Energy films to combine live action and photo real CGI to bring the characters to life.”
ECD: Matt Watson
Head Of Client Services: Josh Edwards
Head of Strategy: Joanna Delaney
Business Director: Keir Simons
Account Manager: Diana Jaleru
Creatives: Jon Usher,
Conceptual Designer: Tom McMahon
Production: Dark Energy Films
Exec Producer: Matt Brown
Senior Marketing Director, Creative, Digital and Media Europe: Nancy Croix
Senior Marketing Director – Walkers Snacks: Wayne Newton
Senior Marketing Manager – Doritos UK: Alex Nicholas
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