Severn Trent: Love (Your Drains) Actually

At Christmas we tell the truth, apparently. This short video from one of the UKs largest water companies used a little of the Richard Curtis magic to get across an unsexy but serious message. Promoted across Severn Trent’s social channels (including its new Tik Tok account) this in-house-generated ad quickly became one of their most viewed social assets of all time. With 5283 engagements, 1014 shares and an overall reach of 568,305 over the Christmas 2022 period – together with a positive response from customers, staff and even other water companies – it’s a kitchen sink drama with a difference!


For Severn Trent Creative:
Brand and Creative Manager: Laura Commer
Creative Videography Manager: Chris Griffiths
Copywriter: Phil Sawyer
Creative Design Apprentice: Megan Cawley

Marketing Team:
Marketing and Campaigns Manager: Paul Hopkins
Marketing and Campaigns Officer: Harriet Simpson
Digital Marketing Manager: Laura Maria Henry
Social Media Officer: Jay Muldoon

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email

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