Creating with AI

Trevor Chambers, CD at TSB’s creative agency Kindred, reveals how they have been experimenting with AI.

Including:

  • Encouraging teams to learn and play with all the platforms available
  • Using AI at the ‘scamp’ stage to visualise ideas and mock-ups
  • Creating a an agency and brand mission for AI.
  • The danger that people think AI is easy and negates the need for creative skills
  • The risks to brand reputation – just because you can doesn’t mean you should
in association with
Headline partner