Trevor Chambers, CD at TSB’s creative agency Kindred, reveals how they have been experimenting with AI.
- Encouraging teams to learn and play with all the platforms available
- Using AI at the ‘scamp’ stage to visualise ideas and mock-ups
- Creating a an agency and brand mission for AI.
- The danger that people think AI is easy and negates the need for creative skills
- The risks to brand reputation – just because you can doesn’t mean you should