The Sessions

Exclusive insights from In-House Agency Leaders, available to members only

IHA Benchmarking Survey Results

Analysing the results of our major research into the in-house sector

AI in Action: Digital Twins

Production company Collective share the how, what, why of Digital Twins

Jack Saunders, The North Face

For the latest episode of IHALC’s In-House Life series of free online sessions, we talked to Jack Saunders, Creative Director, Global Brand Marketing – The North Face

Anne-Claire van Veen, Rituals

The latest episode of IHALC’s In-House Life series features Rituals’ Director of Creative Operations

Building Matalan’s In-House Model

With Matalan’s Ali Jones and Sue Mountford of ITG

IHALC Meets Allwyn

The in-house team behind The National Lottery

In-House Talent & Salary Survey

Revealing the results of our survey into pay and talent strategies at in-house agencies

The In-House Life: Warren Marenco Chase

Should In-House Agencies work for external clients?

IHALC Meets Matthew Bull

In conversation with the Chief Creative Advisor to KraftHeinz and ABInBev

AI Survey: the results

How in-house agencies are using AI

IHALC meets Vinted

We talk to the creative leaders at the online fashion marketplace, Vinted

Emma Baines, Tony’s Chocolonely

IHALC meets the Global Head of Creative at Tony’s Chocolonely and Editor of the She is Creative newsletter

How M&S Food won Christmas

With Robbie Black, Head of Brand, Communications & Omnichannel, M&S Food

The Business Value of Creativity

Nicholas Horan of Reckitt and Deloitte ECD David Harris share how they convinced senior stakeholders to support the evolution of their in-house teams into trusted, expert advisors

Creating with AI

Trevor Chambers, CD at TSB’s creative agency Kindred, reveals how they have been experimenting with AI

Collaboration & Design Leadership

With Cristiana Grether, Global Head of Design at Danone, and Iván Mato, Creative Director at JKR London

Case Study: Domino’s Pizza

With Jenny Cobelli, Head of Creative at Domino’s Pizza UK & Ireland’s in-house agency Big Dip Studio and Andrew Hall of Canto

With Julia Arenson, Head of Production, Specsavers

The importance of tiering, the value of a client partnership team in-house, charging models and how The Agency evaluates creative work

An In-House Agency Manifesto

What are the principles for success at an in-house agency? The foundations that will enable you to thrive? We write an In-House Agency Manifesto

The In-House Life: launch show

Our first ever Session, with DraftLine, LEGO and BBC Creative

IHA advice from Specsavers, Pentland and H&M

With Cecilia Steenberg Forsberg, Nicola Wardell, Hanna Kirwan and John Owen, founding partner at WDC

Process, structure, culture, talent and more

With The Body Shop, Beam Suntory, PVH (home to Tommy Hilfiger and Calvin Klein) and WDC

In-House at the V&A and Headspace

Featuring Evonne Mackenzie, Head of Design at the Victoria and Albert Museum and Caroline Pay, CCO at Headspace

Launching Beehive with Tim Male, Lloyds Banking Group

Featuring the head of one of the biggest UK in-house agency launches: Tim Male of Beehive, the in-house agency for Lloyds Banking Group.

Spurs and John Lewis: making content in-house

We join Aline Machado-Lieke, Creative Lead at Tottenham Hotspur Football Club, and Matt Richmond, Creative & Content Director at John Lewis & Partners

The challenges of managing change

Navigating the tricky business of large-scale change with Malgosia Chapman of WarnerMedia, Arabella Gilchrist of Camelot and Nicky Russell of WDC

Advice from Teresa Sausville, ECD at Nestlé Purina

Teresa Sausville, ECD of Checkmark, Nestlé Purina’s in-house agency based in St Louis, Missouri shares advice on setting goals, briefing and retros

Better Briefing for In-House Agencies

We tackle the perennial problem of briefing with planner Will Humphrey and Pieter-Paul von Weiler and Matt Davies of Better Briefs

In-House Agency evolution: learning from LEGO Group

Key senior staff from the LEGO Agency discuss how the brand’s in-house team has evolved to be a strategic creative partner to the business

Strategies for great in-house content

With Claire Dormer, Head of Content at TUI Group; Chris Bedson, Senior Director Content Creation at Calvin Klein; Niall O’Rourke, Content Lead, Camelot

Rebranding M&Ms: in-house and agency collaboration

An in-depth look at the M&Ms rebrand, with With Steffi Marty, Mars, Kristie Malivindi, JKR, and Charles Nix, Monotype

Why great process leads to great creative

Why robust, efficient processes are key to producing brilliant creative work in-house, with Nicky Russell and Lucinda Parish

Kevin Lynch on building a creative culture in-house

Kevin Lynch helped shape Oatly’s Department of Mind Control into one of the most exciting in-house creative departments in the world

A US view on in-house from JP Morgan and Mailchimp

With Joe Da Silva, Executive Director, Head of Brand Operations at JP Morgan Chase & Co, and Jeremy Jones, Global Director of Creative Campaigns at Mailchimp

Collaborating to create Evri’s new brand identity

How Evri’s in-house team, brand consultancy Superunion, and type specialists Monotype collaborated to create its recent rebrand

Insights from ex-BBC Creative CD, James Cross

James joined us to talk about his time as a Creative Director at BBC Creative and Meanwhile, the new agency he has set up in Manchester

Matt Watson, ECD at Pepsico’s Sips&Bites

Insights from the ECD at Pepsico’s In-House Agency, Sips&Bites on ambition, the power of proximity and working alongside external agencies

Strategies for proving the value of your IHA

In-House Agencies are on a never-ending mission to prove their worth to their business. This Session discusses effective strategies for doing just that

Insights from Andy Pearson, VP of Creative, Liquid Death

IHALC sat down with Andy Pearson, VP of Creative at possibly the world’s most talked-about brand, Liquid Death Mountain Water

IHALC Benchmarking Survey 2023: results and analysis

With contributions from IHA leaders at almost 50 major brands on the evolving remits, resources and capabilities of the in-house sector in the UK and EMEA.

Creating a new global visual identity for Deliveroo

Deliveroo’s Emily Somers, Global Director of Brand and Creative, and Paul Hewitt, Global Head of Creative, on creating the brand’s new global visual identity

The role of the in-house Planner

Specsavers Creative’s Head of Planning Liz Baines explains what Strategy brings to In-House Agencies and how to persuade your business to invest in it

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