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The Sessions

Exclusive insights from In-House Agency Leaders, available to members only

IHA Benchmarking Survey Results

Analysing the results of our major research into the in-house sector
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AI in Action: Digital Twins

Production company Collective share the how, what, why of Digital Twins
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Jack Saunders, The North Face

For the latest episode of IHALC’s In-House Life series of free online sessions, we talked to Jack Saunders, Creative Director, Global Brand Marketing – The North Face
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Anne-Claire van Veen, Rituals

The latest episode of IHALC’s In-House Life series features Rituals’ Director of Creative Operations
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Building Matalan’s In-House Model

With Matalan’s Ali Jones and Sue Mountford of ITG
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IHALC Meets Allwyn

The in-house team behind The National Lottery
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In-House Talent & Salary Survey

Revealing the results of our survey into pay and talent strategies at in-house agencies
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The In-House Life: Warren Marenco Chase

Should In-House Agencies work for external clients?
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IHALC Meets Matthew Bull

In conversation with the Chief Creative Advisor to KraftHeinz and ABInBev
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AI Survey: the results

How in-house agencies are using AI
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IHALC meets Vinted

We talk to the creative leaders at the online fashion marketplace, Vinted
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Emma Baines, Tony’s Chocolonely

IHALC meets the Global Head of Creative at Tony’s Chocolonely and Editor of the She is Creative newsletter
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How M&S Food won Christmas

With Robbie Black, Head of Brand, Communications & Omnichannel, M&S Food
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The Business Value of Creativity

Nicholas Horan of Reckitt and Deloitte ECD David Harris share how they convinced senior stakeholders to support the evolution of their in-house teams into trusted, expert advisors
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Creating with AI

Trevor Chambers, CD at TSB’s creative agency Kindred, reveals how they have been experimenting with AI
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Collaboration & Design Leadership

With Cristiana Grether, Global Head of Design at Danone, and Iván Mato, Creative Director at JKR London
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Case Study: Domino’s Pizza

With Jenny Cobelli, Head of Creative at Domino’s Pizza UK & Ireland’s in-house agency Big Dip Studio and Andrew Hall of Canto
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With Julia Arenson, Head of Production, Specsavers

The importance of tiering, the value of a client partnership team in-house, charging models and how The Agency evaluates creative work
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An In-House Agency Manifesto

What are the principles for success at an in-house agency? The foundations that will enable you to thrive? We write an In-House Agency Manifesto
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The In-House Life: launch show

Our first ever Session, with DraftLine, LEGO and BBC Creative
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IHA advice from Specsavers, Pentland and H&M

With Cecilia Steenberg Forsberg, Nicola Wardell, Hanna Kirwan and John Owen, founding partner at WDC
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Process, structure, culture, talent and more

With The Body Shop, Beam Suntory, PVH (home to Tommy Hilfiger and Calvin Klein) and WDC
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In-House at the V&A and Headspace

Featuring Evonne Mackenzie, Head of Design at the Victoria and Albert Museum and Caroline Pay, CCO at Headspace
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Launching Beehive with Tim Male, Lloyds Banking Group

Featuring the head of one of the biggest UK in-house agency launches: Tim Male of Beehive, the in-house agency for Lloyds Banking Group.
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Spurs and John Lewis: making content in-house

We join Aline Machado-Lieke, Creative Lead at Tottenham Hotspur Football Club, and Matt Richmond, Creative & Content Director at John Lewis & Partners
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The challenges of managing change

Navigating the tricky business of large-scale change with Malgosia Chapman of WarnerMedia, Arabella Gilchrist of Camelot and Nicky Russell of WDC
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Advice from Teresa Sausville, ECD at Nestlé Purina

Teresa Sausville, ECD of Checkmark, Nestlé Purina’s in-house agency based in St Louis, Missouri shares advice on setting goals, briefing and retros
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Better Briefing for In-House Agencies

We tackle the perennial problem of briefing with planner Will Humphrey and Pieter-Paul von Weiler and Matt Davies of Better Briefs
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In-House Agency evolution: learning from LEGO Group

Key senior staff from the LEGO Agency discuss how the brand’s in-house team has evolved to be a strategic creative partner to the business
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Strategies for great in-house content

With Claire Dormer, Head of Content at TUI Group; Chris Bedson, Senior Director Content Creation at Calvin Klein; Niall O’Rourke, Content Lead, Camelot
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Rebranding M&Ms: in-house and agency collaboration

An in-depth look at the M&Ms rebrand, with With Steffi Marty, Mars, Kristie Malivindi, JKR, and Charles Nix, Monotype
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Why great process leads to great creative

Why robust, efficient processes are key to producing brilliant creative work in-house, with Nicky Russell and Lucinda Parish
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Kevin Lynch on building a creative culture in-house

Kevin Lynch helped shape Oatly’s Department of Mind Control into one of the most exciting in-house creative departments in the world
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A US view on in-house from JP Morgan and Mailchimp

With Joe Da Silva, Executive Director, Head of Brand Operations at JP Morgan Chase & Co, and Jeremy Jones, Global Director of Creative Campaigns at Mailchimp
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Collaborating to create Evri’s new brand identity

How Evri’s in-house team, brand consultancy Superunion, and type specialists Monotype collaborated to create its recent rebrand
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Insights from ex-BBC Creative CD, James Cross

James joined us to talk about his time as a Creative Director at BBC Creative and Meanwhile, the new agency he has set up in Manchester
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Matt Watson, ECD at Pepsico’s Sips&Bites

Insights from the ECD at Pepsico’s In-House Agency, Sips&Bites on ambition, the power of proximity and working alongside external agencies
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Strategies for proving the value of your IHA

In-House Agencies are on a never-ending mission to prove their worth to their business. This Session discusses effective strategies for doing just that
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Insights from Andy Pearson, VP of Creative, Liquid Death

IHALC sat down with Andy Pearson, VP of Creative at possibly the world’s most talked-about brand, Liquid Death Mountain Water
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IHALC Benchmarking Survey 2023: results and analysis

With contributions from IHA leaders at almost 50 major brands on the evolving remits, resources and capabilities of the in-house sector in the UK and EMEA.
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Creating a new global visual identity for Deliveroo

Deliveroo’s Emily Somers, Global Director of Brand and Creative, and Paul Hewitt, Global Head of Creative, on creating the brand’s new global visual identity
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The role of the in-house Planner

Specsavers Creative’s Head of Planning Liz Baines explains what Strategy brings to In-House Agencies and how to persuade your business to invest in it
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