Rebranding M&Ms: in-house and agency collaboration
An in-depth look at the M&Ms rebrand, with With Steffi Marty, Mars, Kristie Malivindi, JKR, and Charles Nix, Monotype
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Spurs and John Lewis: making content in-house
We join Aline Machado-Lieke, Creative Lead at Tottenham Hotspur Football Club, and Matt Richmond, Creative & Content Director at John Lewis & Partners
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The challenges of managing change
Navigating the tricky business of large-scale change with Malgosia Chapman of WarnerMedia, Arabella Gilchrist of Camelot and Nicky Russell of WDC
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Collaborating to create Evri’s new brand identity
How Evri's in-house team, brand consultancy Superunion, and type specialists Monotype collaborated to create its recent rebrand
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Advice from Teresa Sausville, ECD at Nestlé Purina
Teresa Sausville, ECD of Checkmark, Nestlé Purina’s in-house agency based in St Louis, Missouri shares advice on setting goals, briefing and retros
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With Julia Arenson, Head of Production, Specsavers
The importance of tiering, the value of a client partnership team in-house, charging models and how The Agency evaluates creative work
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