Advice from Teresa Sausville, ECD at Nestlé Purina
Teresa Sausville, ECD of Checkmark, Nestlé Purina’s in-house agency based in St Louis, Missouri shares advice on setting goals, briefing and retros
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With Julia Arenson, Head of Production, Specsavers
The importance of tiering, the value of a client partnership team in-house, charging models and how The Agency evaluates creative work
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In-House Agency evolution: learning from LEGO Group
Key senior staff from the LEGO Agency discuss how the brand's in-house team has evolved to be a strategic creative partner to the business
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Strategies for great in-house content
With Claire Dormer, Head of Content at TUI Group; Chris Bedson, Senior Director Content Creation at Calvin Klein; Niall O’Rourke, Content Lead, Camelot
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Why great process leads to great creative
Why robust, efficient processes are key to producing brilliant creative work in-house, with Nicky Russell and Lucinda Parish
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A US view on in-house from JP Morgan and Mailchimp
With Joe Da Silva, Executive Director, Head of Brand Operations at JP Morgan Chase & Co, and Jeremy Jones, Global Director of Creative Campaigns at Mailchimp
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