Over the past year, the In-House Agency Leaders Club has been running a monthly AI Working Group for members. We’ve been helping in-house agency leaders to work through their AI strategy, use cases, barriers and deployment programme.

Now, in this AI Summit, we are bringing all that learning together in a day of sharing and learning on AI for brands. IHALC members will be presenting their own case studies covering AI strategy and real-world examples of AI in action, plus we’ll be hearing advice from major brands on how to build effective AI marketing and content strategies.

In addition, we will have analysis and case studies from Storyteq and Stability Ai our partners for the day.

Forget the LinkedIn hype, we will focus on what is really happening with AI for in-house agencies and brands, good and bad.

Confirmed speakers:

Lee Barnsley, Design Excellence Director, Reckitt
Trevor Chambers, Creative Director at kindred TSB
Jo Rolfe, Senior Consultant, WDC
Andrew Swinand, CEO, ITG/Storyteq
Sam Adeyemi, Senior Enterprise Account Executive, Stability AI
Phil Garnham, ECD, Monotype
Camilla George, Marketing Technology & Transformation Lead, 368 Deloitte

Agenda

9-9.20 Jo Rolfe, Senior Consultant, WDC: AI and in-house teams
9.20-9.50 Case Study: Trevor Chambers Kindred, TSB
9.50-10.15 Phil Garnham, ECD, Monotype on Type and AI
10.15-10.40 How AI will impact talent and teams: The Industry Club
10.40-11 Camilla George, Marketing Technology & Transformation Lead, 368 Deloitte
11-11.20 Coffee
11.20-11.50 How AI Is Rewriting the Design Operating Model: Lee Barnsley, Design Excellence Director, Reckitt. Lee will share how organisations can move from scattered AI experiments to strategic, intelligent design operating models, showing how AI can accelerate insights, improve briefs, transform innovation, and redefine the future of brand building.
11.50-12.20 Andrew Swinand, ITG CEO, will reveal how to build the ideal infrastructure for AI to thrive in your organisation, turning AI-enabled efficiency into lasting ROI.
12.20-1 Round Tables
1-2 Lunch
2-2.20 Case Study: Andrew Dobson, Head of Creative Technology, Merlin Entertainments
2.20-2.40 Tim Sparke and Jon Trevor: introducing Trevi, Your Gen AI Playground for Marketing
2.40-3.10 AI that understands your brand. Sam Adeyemi, Senior Enterprise Account Executive at Stability AI, will show how customised models and workflows accelerate on-brand content production across channels, with enterprise control and creative consistency at scale.
3.10-3.25 Coffee
3.25-4.15 Round Tables
4.15-4.30 Round ups

IHALC members come for free. Contact us for your code

Please note: this event is for leaders of in-house agencies and brands only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

Our partners:

In-House Agency Leaders Club will be returning to Amsterdam for another day of discussion, insight and learning for our community of in-house agency leaders, in partnership with Ambassadors.

The In-House Agency Leaders Club’s next One Day Summit will bring together up to 50 senior leaders from major brands to explore the biggest challenges facing in-house agencies today, focusing on the future for in-house teams and how to be a strategic growth partner to your organisation as we gather at the home of one of our members, the Nationale Postcode Loterij.

We’ll be providing an exclusive overview of our latest major research – the In-House Agency Benchmarking Survey. With responses from 80 major brands and organisations, the survey provides unique insight into the priorities, ambitions and challenges of in-house creative teams.

We’ll be discussing its findings along with other key issues for in-house teams with:

Alejandra Ravassa, Head of Production at YouTube Creative Studio

Kasia Cortes-Gebala, Marketing Manager for Netherlands, Grolsch (in interim)

Eric Alberts, Design Director at Wolters Kluwer

Patricia Varella, Creative Director at Polaroid

Gaston Bernard, EMEA Brand Director, Luxury Brands, Marriott International

Diederik Veelo, CIO and Partner at Ambassadors

Rosanne Surie, Marketing Production & Operations and IHALC Amsterdam Ambassador

Agenda
9-9.30am Welcome
9.30-10.15am In-Housing: a marketer’s view with Kasia Cortes-Gebala, Grolsch
10.15-11am The In-house creative opportunity with Patricia Varella, Creative Director at Polaroid
11-11.20am Coffee
11.20-12pm The future of production with Diederik Veelo, CIO and Partner at Ambassadors
12-1pm Round Tables on preparing for new production models
1-2pm Lunch
2-2.45pm IHALC’s Patrick Burgoyne presents the results of our In-House Agency Benchmarking Survey 2025
2.45-3.30pm Panel discussion on the major challenges and priorities of in-house teams with Alejandra Ravassa, YouTube, Eric Alberts, Wolters Kluwer, Gaston Bernard, Marriott International, and Rosanne Surie
3.30-3.45pm Coffee
3.45-4.30pm Round Tables 2: group discussion on priorities and challenges ahead
4.30pm Drinks

Here’s what our community said about our last event:

“Amazing session. Very perfectly paced and amazing group of attendees.”

“A really informative and engaging day. I especially enjoyed the round table sessions, they were really fun!”

Please note: This event is strictly limited to those working at in-house creative teams and in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

IHALC Members come for free. Contact us for your booking code

The In-House Agency Leaders Club’s next One Day Summit will bring together up to 100 senior leaders from major brands to explore the biggest challenges facing in-house agencies today.

In partnership with Canto and JW Collective.

Expect our regular mix of interviews, panels and discussion, with maximum opportunity for attendees to share their insights and experiences together.

Confirmed speakers:

Nancy Croix, VP Marketing

Jaime Tan, Global Head of Production, On

Matt Tucker, Global Head of Group Visual Direction, On

Shannon Kalkstein, Vice President, Client Management (at Jellyfish, part of The Brandtech Group)

Grant Paterson, Digital Asset Manager, Digital Development, Digital Delivery, VisitScotland

Andrew Hall, Global VP Demand Generation, Canto

Georgie Cutten, Global Content Lead, BP

Iain Tait, Founder, FOOD Arts & Technology

Jane White, Founder, JW Collective

Mali Okoi-Obuli, Founder/ EP OURHouse

Chris Kirtley, Founder / Director Blood Films

Sam Jones, Editor, The Quarry

Seamus O’Kane, Colourist, The Post Arm

Ed Morris, ECD & In-House Agency Builder

Samuel Moppett, Creative Director, FT Studio

Miketta Lane, Director of 4creative

David Wigglesworth, ECD and Creative Partner 4creative

Agenda

8.30-9am Breakfast

9-9.10am Welcome

9.10-9.50am
Nancy Croix: as Senior Marketing Director at Pepsico, Nancy set up the award-winning Sips & Bites in-house agency in the UK. We’ll be talking to her about the Sips & Bites model and how it evolved, as well as discussing how to set up in-house teams for success

9.50-10.25am
On Running: Global Head of Production Jaime Tan and Global Head of Group Visual Direction Matt Tucker will be sharing On Running’s brand story and the role of the in-house team

10.25-10.55am
Working Smarter with JW Collective Part 1:

Introduction to JWC Creative & Production Resource: Jane White, Founder

Hints & Tips for Taking Production to the Next Level: Mali Okoi-Obuli, Founder/ global Lead OURHouse

Direct to Brand Case Study: Premier Bet ‘We Are Premier Bet’: Chris Kirtley, Founder / Director Blood Films

10.55-11.15am Coffee

11.15-11.30am
Samuel Moppett, Creative Director FT Studio: how FT Studio’s publishes its own newspaper to share its work internally

11.30-12.00pm
Shannon Kalkstein, Vice President, Client Management (at Jellyfish, part of The Brandtech Group): we’ll be talking to Shannon about her experience leading production at scale at Unilever’s U-Studio and now working with adidas

12.00-12.45pm
The Content Challenge: DAMs, assets and how to manage ever-increasing demand. Panel discussion with: Grant Paterson, Digital Asset Manager, Digital Development, Digital Delivery, VisitScotland, Andrew Hall, Global VP Demand Generation, Canto, Georgie Cutten, Global Content Lead, BP, Harry Playford, Senior Consultant, WDC

12.45-1.30pm
Round Tables: Group discussion on successful strategies for the implementation and adoption of tech for in-house teams

1.30-2.30pm Lunch

2.30-3.05pm
Iain Tait, Founder, FOOD Arts & Technology: Fun with AI

3.05-3.35pm
Working Smarter with JW Collective 2:

Embedding Colour in Your Editorial Pipeline: Range Rover Case Study: Ben Jones, Editor, The Quarry / Seamus O’Kane Colourist, The Post Arm

PARACHUTE Creative: A new model for In-House: Ed Morris, ECD & In-House Agency Builder / Jane White, Founder, JWC

3.35-3.50pm Break

3.50-4.20pm
In-House Agencies and Cannes, what wins and how you could too, with Nicholas Kemp, Lions Learning

4.20-5pm
Educating Yorkshire: the making-of a campaign. Miketta Lane, Director of 4creative and David Wigglesworth, ECD and Creative Partner 4creative

5-6pm Drinks and networking

Please note: this event is strictly limited to leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation.

IHALC Members attend for free. Contact us for your booking code.

About our partners

Canto‘s digital asset management platform is the AI-powered hub for your team’s digital content, seamlessly uniting organization, collaboration, and distribution in one solution.

JW Collective was formed by Jane White in 2016 (ex agency account director and Framestore global studio client services director) to foster unique and innovative production partnerships across the creative marketing sector.

On 12 June In-House Agency Leaders Club will be returning to Amsterdam with our next One Day Summit, in partnership with Asana, Bluehive and Ambassadors. Over the course of a day at the beautiful Droog studio, we will be exploring the key challenges of running an in-house creative team, across Process, Talent and Culture, plus a discussion of AI strategy and adoption.

Expect our usual mix of insights, discussion and knowledge sharing with your fellow in-house agency leaders.

Confirmed speakers:

Carine van der Heijden: the ex-head of brand marketing at Booking.com and VP of Brand Marketing, Activation and Content at N26 on “How to set your team up for success in this changing marketing landscape”

Anne van Haeften, Head of Production, Albert Heijn Studio 63

Kim Buijs, Head of Production, VodafoneZiggo

Luisa Wills, Vice President, Global Creative and Content Production, Hugo Boss

Rózsa Groothoff, Creative Director, Crisp

Plus: AI strategies for in-house teams discussion and workshop

Full content and speaker details to be confirmed shortly.

IHALC Members come for free: contact us for your booking code

Please note: this event is strictly limited to senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from anyone who does not meet this stipulation

Agenda:
9-9.30 Coffee and welcome
9.30-10.15 Carine van der Heijden on “How to set your team up for success in this changing marketing landscape”
10.15-11 Production panel with Anne van Haeften from Albert Heijn, Kim Buijs, VodafoneZiggo and Luisa Wills, Hugo Boss
11-11.20 Coffee
11.20-12.40 Alain Buffing, Asana and Ruud van Delft, Bluehive, on innovations and trends in processes for in-house teams, followed by discussion on process challenges
12.40-1 Rózsa Groothoff, Crisp, Q&A with IHALC’s Patrick Burgoyne
1-2 Lunch
2-2.45 Insights from IHALC’s Talent & Salary Survey
2.45-3 Coffee
3-4.15 Maurice Paans, Business Director, and Diederik Veelo, Chief Innovation Officer and Partner, Ambassadors, on challenges and best practice for automation, Digital Twins and AI for in-house teams, followed by discussion on AI strategies for in-house teams
4.15 Drinks

In partnership with Asana and Bluehive

Over 100 in-house agency leaders will come together for IHALC’s next One-Day Summit on 14 May.

Our theme for the day is the Business Case for Creativity, which we’ll be exploring with a mix of case studies, inspirational sessions and workshops.

Confirmed speakers:

• Lynsey Atkin, former ECD of 4creative
• CCO and Creative Coach Mick Mahoney on the importance of a creative culture to businesses
• Merlin Entertainment ECDs Julie Swanston and Candy Holland
• Warner Brothers Discovery Creative on finding your North Star and building a manifesto for your in-house agency
• Tom Houser, ECD ITV Creative, on the importance of building your internal reputation
• Marina Willer, Pentagram partner, on the importance of humanity and joy in creativity

Full agenda TBC

Please note: this event is for senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

IHALC Members go for free. Contact us for your Promo Code to use when registering here

In partnership with Monday.com

monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams.

Agenda

9-9.10 Welcome

9.10-9.40 CCO and Creative Coach Mick Mahoney on the importance of a creative culture to businesses

9.40-11 Emma Cassidy, Senior CD, Warner Bros Discovery and Tom Bedwell, WDC on defining an in-house agency manifesto

11-11.20 Coffee

11.20-11.50 Julie Swanston, ECD and Candy Holland, ECD, Merlin Entertainment on the creative team’s role in fuelling the business

11.50-1.15 Robbie Ferrara, Global CD, Director of Creative (Brand) monday.com, on reinventing the creative process to meet today’s needs

1.15-2.15 Lunch

2.15-2.45 Tom Houser, ECD, ITV Creative, on building your reputation internally

2.45-3.15 Jime Seoane, ex-Head of Production, AB InBev Draftline, on the value of treating production budgets as investment not cost

3.15-4 Lynsey Atkin, ex-4creative, on the in-house ECD

4-4.45 Marina Willer, Partner, Pentagram, on bringing the joy

4.45 onwards Drinks and networking