Insight

The 2025 IHA Benchmarking Survey Report

The In-House Advantage: Miketta Lane, 4creative

The In-House Advantage: Matthew Watts, Boots

The In-House Advantage: Emma Booty, MOO

Gill Westwood, Alzheimer’s Society

The In-House Advantage: Nick Burbidge, Deloitte

IHALC partners with Campaign’s In-Housing Summit 2025

The In-House Advantage: Joanne Hall, Sainsbury’s

The in-house advantage: Peter Bates, Citi

IHALC Benchmarking Survey 2025

‘Doing AI’ before AI is done to you

Three steps to building a successful marketing operations model

The value of a North Star

Rethinking the Creative Process in the Modern World

Building in-house teams with flexible talent

The crisis in ideas evaluation and approval

How to build a leadership team that actually works

IHALC AI Group

From Hero to Halo

On the strategic value of in-house teams

The In-House Talent & Salary Survey report

What brands need from production companies

We used NotebookLM to create the ultimate in-house podcast

Why Liberty Mutual’s IHA works for external clients

How in-house design teams can lead on sustainability

In-House Talent & Salary Survey

IHALC partners Campaign In-Housing Summit

GenAI: How and when do we tell consumers?

Three strategies for in-house recruitment success

AI and In-House Agencies Survey

Why producers are the in-house leaders you need

Brand v content: how to ensure peace breaks out

Why external agencies should work to be partners, not rivals

Why production strategy is vital for in-house creative

Ideas and how to have, sell and protect them

One brand’s journey to being named ‘best in-house team’

Succeeding in-house means losing the creative industry ego

How to successfully grow an internal design team

Want to change it? Measure it!

The importance of branding for in-house agencies

How to irk your boss and other helpful advice

The impact of AI on in-house agencies

The case for account management at in-house agencies

The value of the planner in-house

Three key learnings from being an in-house creative leader

Working with AI: insights from IHALC Paris

It’s time to change the perception of in-house design teams

IHALC to partner Campaign’s In-Housing Summit

The IHA Benchmarking Survey report

Who do we see?

The IHALC Benchmarking Survey 2023

Liquid Death wants to entertain you

In-House is the fun-house

Proving the value of your IHA

IHALC meets Pepsico’s Matt Watson

An In-House Manifesto: the importance of fun

An In-House Manifesto: trust and value

An IHA Manifesto: North Stars and Remits

IHALC meets James Cross

Writing An In-House Agency Manifesto

Learning from the Evri identity

Nail your remit

Matt Wells on recruiting for in-house

Making IHA-Production Company relationships work

Offshoring and in-house agencies

What do you need to know?

Make your case

‘Dedicated’, ‘nice’: how in-house CDs are different

Great Process = Great Work

The In-House Creative Director

Content: definitions, opportunities and challenges

The IHALC Insight Report

IHALC meets Specsavers’ Julia Arenson

Resilient and growing: findings from Cella’s 2022 In-House report

McKinsey asks what makes a successful design dept?

JKR’s Sean Thomas on working with in-house teams

Robbie Black, Head of Brand Communications, M&S Food

Tiers without tears

Learning from LEGO Group

Know your customer and the case for specialism

The Power of Proximity

External v Internal: rivals or partners?

How IHAs grow

Navigating the new creative world

RACI, RASCI, RACIQ? How about IDEAS?

Key insights from our first Summit

Who’s talking about your work?

Retros, Popcorn and being Frozen

Briefing: questions and answers

Big ideas and the in-house challenge

The rise of the in-house strategist

What can external agencies learn from the best IHAs?

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